Welcome to SUGO! SUGO is committed to providing a healthy, harmonious, open, and friendly sharing platform for all users.
Please note that to join SUGO, you must be at least 18 years old or meet the legal age requirements for adulthood in your country/region.
To strengthen the management of the SUGO platform and create a regulated, equal, and positive online space for users, SUGO has established these guidelines. These guidelines are an integral part of the SUGO User Agreement and hold the same legal validity. We kindly ask all users to comply with these guidelines and work together to maintain a positive live-streaming environment on SUGO.
These guidelines apply to all live streaming rooms, all streamers, and all users who join other live streaming rooms or similar functions through various means such as live stream linking, comments, etc. (hereinafter referred to as "streamers"). Streamers are responsible for the content, order, and conduct within their rooms.
Streamers on the platform must strictly comply with the laws and regulations of their country/region, as well as the platform's agreements and rules (including but not limited to the "User Agreement," "Privacy Policy," "Community Guidelines," etc.) during their live streams.
If a streamer violates these guidelines or any other platform rules, the platform has the right to impose penalties of varying severity, depending on the nature of the violation. These penalties may include but are not limited to: warnings, suspension of live streaming, revocation of live streaming privileges, restriction of live streaming functions, account bans, and other penalties as stipulated by platform rules.
1. Violence and Criminal Behavior
The platform firmly opposes all forms of violence and prohibits users from using the platform’s services to incite, promote, or glorify violence. Users are strictly prohibited from using the platform to organize or participate in violent activities that could result in personal injury, significant property damage, damage to public facilities, or disrupt social order. The platform also prohibits users from posting content that incites, describes, or displays behavior that could cause harm to others' personal safety or property, or pose a threat to public security, order, or societal governance.
2. Harmful or False Political Information
The platform strictly prohibits users from posting political information that violates laws or regulations, harms national security, or damages the dignity and image of the government, nation, or ethnic groups. "Political information" refers to content related to political, economic, military, diplomatic, and other public social affairs, as well as information about social emergencies. The platform will regulate political information in accordance with relevant laws and regulations.
When users post content related to domestic or international current affairs, public policies, or social events, if the content is self-made or self-distributed, it must include the filming time and location. If the content is quoted from other users, the source of the reference must be provided to help users assess the authenticity and timeliness of the event.
3. Infringement of Personal Rights
The platform welcomes users to share beneficial discussions and scientific research related to mental health. However, the creation, publication, or dissemination of any content that displays, promotes, induces, encourages, organizes, or incites suicide or self-harm, or any content that leaks the identity of suicide or self-harm victims or survivors and attacks them, is strictly prohibited. Live streaming related to suicide or self-harm is also forbidden.
The platform strongly condemns all forms of violations of personal rights. It strictly regulates any behavior that involves online violence, such as verbal abuse, defamation, malicious speculation, invasion of privacy, doxxing, and cyberbullying through text, images, videos, or other content formats that attack or insult individuals or groups. The platform is committed to protecting users' legitimate rights and interests and will resist any form of such violations.
4. Illegal and Harmful Content
The platform resolutely opposes users utilizing its services to create, publish, or spread illegal content, such as obscenity, pornography, violence, discriminatory or hateful speech, or content that harms the rights of others. It also prohibits content that is excessively bloody, horrifying, exaggerated, or otherwise causes discomfort or negative physiological or psychological impacts on users.
5. Violation of Public Morality
In addition to prohibiting the publication of content that violates laws and regulations or engages in criminal activities, the platform also rejects the release of content that violates public morality or engages in behavior contrary to public decency, especially inappropriate and pornographic content, including but not limited to:
- Content related to dating minors;
- Content related to paid companionship, dating, or sexual activities;
- Content related to exploitative dating, mail-order spouses, or deceptive dating services;
- Content related to casual dating, one-night stands, swinger dating, extramarital affairs, or infidelity services;
- Content related to fetishistic dating, such as sexual attraction to specific objects or interests;
- Content featuring nudity, partial nudity, or suggestive behavior;
- Content that is inappropriate for children, including bloody violence or other harmful content.
6. Violation of Intellectual Property Rights
(1)The platform places great emphasis on intellectual property protection, respects originality, and encourages users to create valuable works. To this end, the platform both protects users' intellectual property rights over their own works and strictly requires users not to upload content that infringes upon the intellectual property rights of others. If a user uploads content that violates the intellectual property rights of others, the platform will handle it in accordance with relevant laws and regulations.
(2)The platform prohibits the publication or distribution of content that infringes upon the intellectual property rights of others or the engagement in the following actions:
- Using content owned by others without permission, including but not limited to literary works, audiovisual works, trademarks, etc.;
- Posting content that belongs to others under a false identity or misrepresenting the source of the intellectual property;
- Any other actions that infringe upon the intellectual property rights or other legal rights of third parties.
All original content and information posted by users on the platform belong to the users. Users have the ability to control how their content and information are shared through privacy and application settings. However, before sharing content, users must ensure that they have the rights to publish and share such content and that they do not infringe upon the legitimate intellectual property rights, such as copyrights or trademark rights, of others.
7. Violation of Minors' Rights
We are committed to ensuring the safety and well-being of minor users on the platform. Any actions that involve the abuse, harm, exploitation, or malicious manipulation of minors, or the dissemination of harmful content that negatively affects minors' physical and mental health, are strictly prohibited.
(1)It is strictly prohibited to engage in the following activities related to minors on the platform, including but not limited to:
a.Minor Broadcasting Behavior, including but not limited to:
- Minors live streaming on the platform;
- Minors streaming without showing their faces;
- Guiding or using minors to participate in live streaming;
- Adults and minors appearing together in a live stream;
- Filming minors to make them appear in the stream.
b.Predatory Behavior Targeting Minors, including but not limited to:
- Inappropriate interaction with minors (e.g., touching or caressing);
- Deceiving minors (e.g., online or offline interactions for sexual contact or exchanging explicit photos);
- Sexualizing minors (e.g., depicting, encouraging, or promoting images of sexual abuse towards minors, or depicting minors in ways that may lead to sexual exploitation);
- Sexual extortion (e.g., threatening or blackmailing minors using their private photos, whether real or claimed);
- Trafficking minors (e.g., promoting or enticing minors for commercial exploitation purposes).
(2)It is strictly prohibited to guide or encourage minors to engage in live streaming rewards, charge consumption, or accept rewards from minors.
(3) It is strictly prohibited to display or share any content involving minors in sexual activities, the sexual abuse of minors, or close-ups and improper displays of minors' sensitive body parts or any intimate behavior with sexual intent.
(4) It is strictly prohibited to promote or encourage minors to engage in illegal or criminal activities.
(5) It is strictly prohibited to display or promote content that encourages harmful behaviors among minors, including but not limited to: school avoidance, early romantic relationships, smoking, drinking, etc.
(6) It is strictly prohibited to display or promote content that encourages minors to adopt abnormal or unhealthy views on marriage and relationships, including but not limited to: teenage pregnancy, underage abortions, etc.
(7) It is strictly prohibited to display or promote content that endangers minors' life or health, including but not limited to: physical abuse, verbal abuse, maltreatment, corporal punishment of minors, and content related to school bullying.
(8) It is strictly prohibited to disclose minors' personal privacy or post content that damages their dignity.
(9) It is strictly prohibited to encourage or induce minors to join harmful organizations or participate in activities that interfere with their normal learning or rest.
(10) Any other content that may pose a threat to minors' physical safety or mental well-being is strictly prohibited.
8. Fraudulent and Dishonest Behavior
(1)The platform prohibits users from engaging in cheating behaviors or posting misleading content intended to deceive or mislead users in order to increase views.
(2)The platform prohibits users from posting content related to services and transactions that violate laws and regulations.
(3)The platform prohibits users from deceiving or misleading other users to direct them to third-party platforms that may jeopardize their personal rights and property safety.
(4)The platform prohibits users from using the platform's services to deceive, manipulate, or mislead other users into trusting them, or directing users to off-platform sites for fraudulent purposes. It also prohibits users from engaging in deceptive behaviors to gain interactions or traffic. The platform will actively cooperate with law enforcement and judicial authorities to combat fraudulent activities on the platform.
9. Endangering Platform Order and Security
(1)The platform opposes and combats any actions that disrupt platform order or harm its network security:
- The platform prohibits any content or behavior that maliciously damages the platform's interests or disrupts its normal operations.
- Unauthorized use of the SUGO trademark, logo, or other intellectual property.
- Impersonating or counterfeiting a SUGO official account or SUGO staff without platform authorization.
- Unauthorized use of the SUGO name to promote accounts or other marketing activities.
- Organizing, inciting, or guiding a large number of users on or off the platform to engage in malicious complaints or reports.
- Any other content or actions that maliciously damage the platform's interests or disrupt its normal operations.
(2)The platform prohibits any actions or content that compromise the security and reliability of its services:
- Hacking into the SUGO website, applications, or related networks, or bypassing platform features or protective measures, including but not limited to user access restrictions.
- Spreading viruses, Trojans, worms, logic bombs, or other malicious or harmful content.
- Modifying, adapting, translating, reverse-engineering, decompiling, or creating any derivative products based on the platform (including any programs, web pages, forms, or files), or attempting to reproduce any embedded source code, algorithms, methods, or techniques in the platform.
- Using automated scripts to bulk collect information or scrape data from the platform.
- Any other actions that infringe or threaten the platform's network security.
1. If a broadcaster engages in any of the aforementioned violations, the platform will issue warnings, suspend the broadcast, restrict live streaming functions, revoke live streaming permissions, suspend the account, or impose other penalties based on the severity and frequency of the violation. If the broadcaster disagrees with the platform's actions based on these rules, they may file an appeal after the penalty has been imposed.
2. Users can report violating broadcasters using the "Report" feature. After verification, the platform will take immediate action to address the violation. If the platform determines that the report was made maliciously, appropriate measures will be taken against the reporting user.
Please fully understand the intention behind the platform's establishment of these rules. Do not attempt to exploit the limitations of these guidelines, which cannot enumerate all specific violations, in ways that contradict the fundamental principles of these rules or to evade the platform's supervision, management, and penalties.
The conclusion of a live broadcast does not mean the end of platform management. The platform reserves the right to retrospectively penalize any past violations discovered during platform reviews or reported by users.
The platform has the right to impose penalties on broadcasters based on their violations of these rules. If a violation also breaches laws or regulations, the platform will retain relevant information and proactively report it to the appropriate regulatory authorities.
When the platform deems necessary, it has the right to unilaterally modify these rules. Any changes to these rules will be updated and publicly announced within a reasonable period through the rules page. Broadcasters can review these updates at any time. If broadcasters continue to use the platform’s live streaming and other services after the updated rules take effect, it will be considered as acceptance of the modified rules. If broadcasters do not accept the modified rules, they must immediately stop using the live streaming services provided by the platform.